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  • Women's Clothing

Looking Forward Maternity is a popular establishment in Williamsburg (Brooklyn, NY) that caters modest maternity to locals and out-of-town customers.

Looking Forward started in 2009 as a maternity rental, offering elegant maternity (cocktail dresses, etc.) for daily/nightly rentals. We quickly grew through word-of-mouth due to the standard of service and low prices.

In 2011, Looking Forward opened a full retail store with entire selections of regular (weekday), betterwear (Shabbos) and elegantwear (Simcha) maternity. Again, the word-of-mouth marketing model worked its ways across Williamsburg, Borough Park, Monroe, Monsey, Bedford Hills, Lakewood, and last but not least, Montreal (Canada). The exceptionally-large selection also helped consumer’s make the choice of Looking Forward.

To this day, Looking Forward Maternity offers a large variety of modest maternity, from everyday to Shabbos and elegant, from rental to purchasing.


We started as a simple boutique, creating a few styles on our own, but quickly grew to the largest maternity-based clothing shop in all of Brooklyn, with literally 100’s of styles, in a variety of colors, in stock with all regular sizes, and also specializing custom orders for ultra-petite and XL++ sizes.

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  • Monday12:00 PM - 06:00 PM
  • Tuesday12:00 PM - 06:00 PM
  • Wednesday12:00 PM - 06:00 PM
  • Thursday12:00 PM - 06:00 PM
  • Sunday12:00 PM - 06:00 PM
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