In the beginning, I was just a mother anxious to wipe away her teen-age daughter’s tears. My teen-age daughter Mickey cried when she failed to find a plus-size prom dress. It broke my heart and made me very mad! In a world where thin is too in, I found it unfair that millions of teens and women like my daughter were fashion-starved for dressy plus-size dresses to wear to life’s most important celebrations.
The reality is that one in every four high school girls in the U.S. wears a size 12 or larger. And when it comes time for once-in-a-lifetime nights like Prom and Homecoming, she doesn’t want to hide her curvy figure under shapeless muumuus or evening gowns that grandma would wear. She wants a frock that rocks! (And she deserves one!)
Six out of 10 American women wear a size 12 or larger.
And she should be able to find a dress for a special occasion that makes her look – and feel – as glamorous as a movie star for her red-carpet moment! As a former journalist, I traded deadlines for hemlines to take the tears out of shopping for my daughter and all our daughters, mothers, sisters, aunts and friends with real curves.